A new motorbike rider joins those who trust Emblema to pursue their dreams.
This time, we would like to tell you about Franco Picco, a rally raid champion from Vicenza, famous for his numerous participations in the Dakar Rally.
Franco Picco certainly needs no introduction: named "The Legend", with twenty-nine participations in the Dakar Rally and two victories in the Pharaoh's Rally, in 1986 and 1990, his rally raid adventures are etched in the history of motorcycling, making him an icon of this sport.
On his recent trip to Egypt, he chose to rely on the quality of Emblema glasses, wearing a custom made Aero photochromic model with a curved, progressive lens, designed to support him at the best in his passion.
But how did this collaboration come to life? Keep reading to find it out!
Emblema's meeting with Franco Picco at Motor Bike Expo 2025 in Verona
Franco Picco's adventures are told in the book "Extraordinary Stories from My Dakars", presented at Motor Bike Expo 2024 in Verona. A volume filled with photographs to best illustrate the actions of this icon, as well as his determined and tenacious character, especially in pursuing his undeniable passion:
"Motorbike is life for me. If I don't ride, it's like stopping living."
A couple of months ago, from January 24 to 26, 2025, the motorbike rider, just like Emblema, confirmed his presence at Motor Bike Expo 2025, the largest Italian event dedicated to male and female motorcyclists.
On that occasion, our opticians met him, and he also came to visit us by our stand. This led to a very interesting conversation aimed at understanding the visual needs of a rider with his style and experience, the promise to meet again in the nearby “homeland” Vicenza, and… an autograph! Below, you can see him alongside our CEO, Luca Iacobacci, and the special dedication he wrote for us on our copy of the book "Extraordinary Stories from My Dakars".
Custom motorcycle glasses: the Aero model chosen by Franco Picco
After several meetings at our headquarters, during which our specialized opticians talked with Franco and fully understood his needs, the custom Aero model was configured for him: a photochromic motorcycle glass with a curved, progressive lens, featuring all the features of Emblema quality:
Wraparound design
Durable and lightweight materials
Ultra thin temples for maximum comfort under the helmet
Timeless style and design
Judging by Franco’s smile and how his journey went, we are proud and satisfied about the success of this project.
Thank you once again, Franco, for the trust you have placed in us!
Find the perfect glasses for your next motorcycle adventure
Are you a motorcycle rider too, looking for a custom solution? Contact us to find the right model of sports glasses, sunglasses or eyeglasses, to live your passion to the fullest, with complete freedom and no compromises.
